Movies have been a favorite American past-time for as long as we can remember, movie-goers pay and watch movies that they assume might appeal to them, meanwhile movie studios and industry makers analyze box-office numbers and macro demographics about those that view their movies. Other than that, movie distribution companies continue to lose million of dollars in their marketing budget due to the fact that they fail to capture, keep and engage with movie-goers post “movie.”
Mobile apps such as Captive Reach are a way that the movie industry can track web traffic, keep in an micro level of the movie-going demographics and contact information. Mobile apps allow companies to keep in close contact with their consumers, utilizing streams that typical marketing channels cannot; most notably are streams such as geo-fencing, gamification, and customer tracking.
The typical way consumers have been keeping in contact with companies is through text messaging, like certain sites like Redbox and Fandango have utilized. Technology like geo-fencing, on the other hand can upsurge this typical user experience and allow customers to be contacted the moment they walk through a designated IP fence. This allows customers to be contacted when the moment they are potentially thinking about a movie or event – increasing the call to action level.
As mobile app downloads increase, the mobile app itself serves as a new channel of revenue for the brand and a source to continually gain geographic, social, competitive and consumer insights. The data helps increase the efficiencies of marketing efforts and shows how many people are actually showing up to the box office.
