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Captive Reach Addresses the Mobile Ad Spending Gap
Written By: Liz Rogers In our last blog post we mentioned the extensive research compiled by Flurry that found that iOS and Android smart devices have experienced an uptake rate that doubles in...
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Captive Reach App Developers Want to Know How You Arrange Your Icons
Written By: Liz Rogers Did you know that smartphones will soon allow us to access over a million applications in the palm of our hand? While we hope that you don’t try to download every app available,...
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Gamification: Leveraging the Desire to Win
Written By: Connie Phan Tapping into customer wants and desires, that is the key to gamification. Gamification brings us back to the age-old belief that humans are motivated to perform actions when...
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Consumers Prefer Mobile Apps
If your company doesn’t have a mobile app yet, it’s a probable bet that your competitors are tapping into a big market that you haven’t even considered yet. 64% of smartphone use is attributed to time...
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Social Media Marketing Moving to Mobile
Social media marketing is usually thought of reaching out to users through a computer screen/online medium; engaging the people who sit at their computer, on Facebook, constantly refreshing their page...
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Mobile Apps for Government: Engaging Citizens in a New Way
Studies report that one in three American citizens who access a federal government’s website did so using a mobile phone or tablet. These studies and others like it show a growing opportunity for the...
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The Entertainment Industry Captures More Customers Through Mobile Apps
Movies have been a favorite American past-time for as long as we can remember, movie-goers pay and watch movies that they assume might appeal to them, meanwhile movie studios and industry makers...
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